Honda vs. Toyota Comparison
Two of the most award-winning brands in the automotive industry are also two of the most formidable rivals. Honda and Toyota have been going head-to-head in the United States market for well over a century and the competition remains fierce to this very day. Since both brands field diverse model lineups packed with plenty of innovative features and cutting-edge technology, choosing between them can seem difficult at first. However, Germain Honda of College Hills is here to lend a helping hand. We’ve assembled this informative comparison between the Honda and Toyota brands so you can clearly see all the advantages and perks that come from choosing Honda over Toyota. Let’s begin!
Safety – IIHS Top Safety Pick Awards*
One universally important aspect of any new vehicle purchase is the brand’s track record for building safe cars. Both experienced and novice drivers can always use an extra helping hand when they need it the most. After all, you never know when the unexpected or the unthinkable can happen to you on the road. That’s precisely the reason why Honda maintains its steadfast commitment to keeping drivers and passengers safe at all times. Every new Honda vehicle in the model lineup comes standard with Honda Sensing® – a revolutionary assortment of advanced driver-assistive technologies that add an additional layer of protection on every drive. A testament to this dedication to safety, Honda continues to receive praise and recognition from the Insurance Institute for Highway Safety (IIHS). In fact, Toyota can’t match Honda when it comes to Top Safety Pick+ Awards* – the highest honor that a vehicle can receive from the IIHS.
- 2025 Honda Civic Sedan – Top Safety Pick+
- 2024 Honda Accord – Top Safety Pick+
- 2024 Honda HR-V – Top Safety Pick+
- 2025 Honda Pilot – Top Safety Pick+
Kelley Blue Book Consumer Choice Awards**
While many may recognize the former name of Brand Image Awards, the renamed Kelley Blue Book Consumer Choice Awards showcase manufacturers that produce model lineups of cars, trucks, and SUVs that have caused a stir among car shoppers. Their panel of experts meticulously analyzes this topic and has done so for over a decade and a half. The Consumer Choice Awards cover 15 categories for mainstream and luxury brands, as well as overall winners for EV/hybrid and truck. Categories cover key attributes like value, trust, and the in-vehicle experience.
Capturing nearly all of the headlines in this prestigious collection of awards was Honda, bringing home a total of 6 brand-level awards in the 2024 Consumer Choice Awards**. For reference, Toyota failed to earn even a single award in the Consumer Choice Awards. It’s yet another clear advantage that comes from choosing a Honda vehicle over a Toyota.
- Best Overall Brand: Honda
- Most Trusted Brand: Honda
- Best Value Brand: Honda
- Best In-Vehicle Experience Brand: Honda
- Best Performance Brand: Honda
- Best Overall EV/Hybrid Brand: Honda
America’s Best-Selling Car for Five Decades – Honda Accord***
When shopping for the ultimate midsize sedan, it’s only natural that you’d want only the best of the best to earn the spot in your driveway or garage. Ever since its introduction back in 1976, the Honda Accord has remained a smash hit with drivers all across the world. Just as it has for decades, the Accord continues to set the industry benchmark with unparalleled efficiency, eye-catching style, athletic driving manners, groundbreaking technology, and life-saving safety innovations across the entire trim range. With the aforementioned strengths along with plenty more we haven’t even touched on, it’s easy to see how the Honda Accord has remained the best-selling car in America for five decades***. Why settle for anything less than the best? Choose a Honda Accord and see what critics and drivers alike continue to say about this award-winning midsize sedan.
Shop Your Favorite Honda Models at Germain Honda of College Hills
Now that we’ve covered some of the most prominent advantages that come from choosing a Honda vehicle, it’s clear that the brand has the edge over Toyota. From safety and innovation to efficiency and long-lasting quality – Honda remains the superior option compared to Toyota. Ready to see what your favorite Honda vehicles have to offer? Visit us in person for a test drive or shop our extensive selection of new and used Honda models online at Germain Honda of College Hills. Our team is here to help you choose the Honda that both your head and heart can agree on!
*Source: 2024 IIHS – https://www.iihs.org/ratings/top-safety-picks/2024/all/honda#award-winners
**Source: 2024 Kelley Blue Book – https://www.kbb.com/awards/consumer-choice-awards/
***Source: Based on data from Wards Intelligence, cumulative U.S. light vehicle sales among passenger cars, 1972 through September 2022. – https://automobiles.honda.com/awards